How Small and Medium Kindergartens Can Stand Out
- Karwai Goh
- Nov 29, 2024
- 4 min read
Hey there, kindergarten owners!
Let’s face it—the kindergarten market is buzzing with competition. Whether you’re running a small corner-lot school or a medium-sized setup in a shop lot, standing out isn’t easy. But don’t worry, I’m here to share how kindergartens of all sizes attract their target market and, more importantly, how you can outshine your competitors and win in this game.
How Different Sized Kindergartens Attract Parents
International Kindergartens: Prestige and Luxury
Think of those kindergartens that are part of international schools. They target high-income families and expats, relying on their branding, facilities, and expat teachers as their unique selling points (USPs). Their websites and social media are sleek and professional, giving off that “premium” vibe. These schools charge high fees, and parents choose them for their quality and brand prestige.
Large Kindergartens: Space and Confidence
Big buildings with sprawling facilities—these schools scream “safety” and “readiness.” They might not have expat teachers, but their qualified staff, large enrollments, and school-like vibe give parents the impression that their kids will transition smoothly into primary school. The fees vary, depending on location, but the trust parents have in these large setups is hard to ignore.
Large kindergartens have large spaces for facilities Small and Medium Kindergartens: Value and Creativity
Most kindergartens fall into this category. They operate out of corner lot houses or shop lots and charge fees between RM600 and RM1200 per month (sometimes more in high-income areas). Their challenge? Competing with bigger players when space and facilities are limited. But here’s the thing—some of these schools manage to charge higher fees despite their size. Why? Because they’ve nailed their attraction points.
How Small and Medium Kindergartens Can Stand Out
If you’re a small or medium-sized kindergarten, you can’t compete on size—but you can compete on uniqueness. Here’s how small and medium kindergartens can stand out in the competitive market:
1. Create Tangible Attraction Points
Parents need to see something exciting when they walk through your doors. Think about adding features like:
A small swimming pool (yes, even a small one can wow parents).
A mini petting zoo or a fish pond.
A garden of herbs, fruits and vegetables.
An interactive smartboard or new technologies.
Unique play areas like sand or water play.
Specialized learning corners—music, LEGO, reading, baking, or even science.
At Acquire Learning, we can help you stand out even more with programs like the KL Hamsters Farm education program. Imagine giving kids hands-on experiences with hamsters while teaching empathy, responsibility, and proper pet care. It’s unique, educational, and totally memorable.
2. Use Branded Learning Content
You don’t need expensive expat teachers to teach world-class English. Programs like Scholastic World of English provide everything you need—interactive lessons, native pronunciations, and top-notch materials. This allows even fresh graduates to deliver impressive lessons that make parents go, “Wow!”
Want to make your school curriculum truly special? Integrate robotics or other enrichment programs into your core morning schedule rather than as optional add-ons. This creates a solid, differentiated offering.
3. Think Outside the Box with Reading Programs
Most kindergartens send books home for weekend reading. Why not take it a step further with the Acquire Book Club? Instead of buying expensive Scholastic readers, rent these amazing story books from us. Kids can read a new book every week, take quizzes, and earn Literacy Points for certificates. It’s exciting, rewarding, and makes your school stand out from the rest.
Don’t Forget Your Online Presence
Here’s the truth: If parents can’t find you online, you might as well not exist. A professionally designed website, an updated Google Business profile, and active social media pages are must-haves.
A great website is like your school’s uniform—it shows you mean business. But a poorly designed or outdated site? That’s like wearing slippers to an important meeting—it doesn’t inspire confidence.
We can help you create a professional online presence, from building an attractive website to managing your social media. Consistent, high-quality content builds trust with parents over time, making them more likely to choose your school when the time comes.
The Secret to Winning in the Kindergarten Market
Here’s the bottom line: To stand out, you need at least three visible, tangible attractions AND unique programs that add value to your curriculum. But that’s not all. You also need to build trust with your audience through consistent digital marketing and monthly events targeting future customers.
Marketing isn’t just about enrolling more students—it’s about enrolling the right students who appreciate your school’s value. With higher-quality customers, you’ll generate more revenue, allowing you to invest in better facilities, teachers, and programs.
Ready to Take the Next Step?
I know there’s a lot to digest here, and it’s impossible to cover everything in one post. That’s why I’m inviting you to book a free consultation with us. Let’s identify your school’s unique strengths and create a winning strategy together.
Reach out to us on WhatsApp at 011-1654 6623 or click the button below to schedule an appointment.
Let’s grow your kindergarten into the go-to choice in your area!
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